The Irresistible Offer: How to Make Prospects Choose You Every Time
Master the art of creating offers so compelling that saying 'no' feels impossible
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Why Being Cheaper Isn’t Enough: Create Your Market Dominating Position
Learn how Nike, Starbucks, and Domino's conquered their markets—and how you can too
The Profit Multiplier: Smart Cost-Cutting Strategies That Actually Work
Discover how reducing your COGS and overhead can dramatically increase your bottom line without sacrificing quality